History has made Vespa into more than just a scooter; it has become a modern myth, a fashion statement, a personal expression. Throughout the decades, Vespa has become an interpreter and an expression of the society in which it lives.

In some way, in every era, Vespa’s strength has always been its modernity, its ability to absorb changes in society and new trends which it has then re-defined in terms of mobility. Vespa has always been a message, a strong idea, a metaphor for all that.
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Italy, more than any other country, is known for its motorscooters. In the movies, a photograph of Rome, or in a story about this sunbathed country, the motorscooter is an obvious feature in the Italian way of life. The name most often mentioned when scooters are discussed is Lambretta, and the story of this marquee is a study of the

post-war industrialisation of Italy. The Lambretta, like many of its European brothers, is locked up and interwoven with a parent company that produces many other products in addition to its two-wheeled vehicles.

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